Did you ever wish you could clean up all the fashion pollution in the world? That you could take away the pair of Crocs from every buyer who ever thought that "they're so comfy" and make a huge bonfire or that you could strip the racks of Rave at the mall and replace them with clothes that have actual structure, color and seams? Meagan French decided to do something about these fashion crimes with Style Detox.
"I just wasn't satisfied with a lot of the other clothing and jewelry stores out there, so I thought Style Detox was like a cleansing from all the fashion pollution in the world," said French about why she started her online vintage boutique a year ago.
Style Detox is a mix of music and fashion. Based in the San Francisco Bay area, the web boutique sells vintage clothing and accessories that have an indie, rocker and retro look to them.
"I think the aspects of indie culture-wether it be fashion, music, film, or art- are closely tied together," explained French. "It's not uncommon to see Jenny Lewis up on stage in a vintage jumper, or to see indie actresses like Zooey Deschanel wearing retro brands like Stop Staring in Magazine spreads. For consumers, indie culture offers more interesting choices."
Perhaps that's the reason why vintage has become so high in demand over the past few years, although French points out environmental consciousness and the clothing's durability are also factors in this newfound trend.
"It wasn't so long ago that caring for the environment was considered a fringe thing that only hippies and liberals took part in. These days, its common place to recycle your soda cans, pick up your trash, and try to drive less. Recycling clothing and purchasing clothes that might have ended up in a landfill are other ways to reduce our impact on the environment without having to sacrifice style," she said. "Vintage clothes are also often constructed better and are more affordable than new ones."
The clothing on the site ranges from $9.99 to $88, with most pieces costing around the $25 mark. As for the accessories, all jewelry has a price tag under $10 and its handbags and belts cost under $30. Expect a lot of mod, some sequin and empire waists in these lightly used clothing and while on the site, check out the blog Vox Detox that centers around indie music and style.
For more information, visit www.styledetox.com